Blake Lively, a showbiz family born the most attractive and youngest actress and Gossip Girl, is the new face of the luxury fragrance of Gucci Première, the actress will appear in the signature campaign and will star in a short film of the perfume to be launched this coming July.
Frida Giannini, the creative director of Gucci told reporters that the young actress is the woman to give birth to perfect the fragrance as in the elaboration of it was taken as inspiration the timeless glamour of Hollywood stars and women more iconic golden age of the red carpet.
Frida Giannini says the style that has Blake Lively and charisma gives it a contemporary charm of life. According to Giannini she is a woman of extraordinary beauty and loves fashion, but is rather young (24 years old) is very determined and likes her spirit. She also added that knows how to be a diva in the best sense, with aspirational glamor.
Meanwhile, Blake Lively says it is a great honor for her to be face of Gucci fragrance, as it has always been the brand as a staple. Moreover confesses that he is a true pleasure to work with because he admires Frida Giannini of Gucci women Première qualities and is honored to represent the fragrance.
She added that for her Gucci is a brand that represents strength, either in design as in the images and especially perfumes.
Blake Lively is another star following in the footsteps of Rachel Wood, Chris Evans and James Franco, who also gave birth to the house of Gucci perfume. The campaign is for Gucci Première was drawn in black and white images displayed were taken in the United Kingdom, and the short film will premiere at the Venice Film Festival this year.