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Fashion and sports together in the 2012 Olympics

The London 2012 Olympic Games provide an opportunity for countries to show everyone the best they have in sport, and do not think otherwise than with the best possible image. That is why some of the leading countries in the fashion world decided to entrust their best designer uniforms that look the athletes. Thus, Prada, Armani, Ralph Lauren and Stella McCartney were put to work to create sports teams that combine elegance and comfort to represent their countries. Meet your new designs here and how will the Olympic uniform of U.S., England and Italy.

Fashion and sports together in the 2012 Olympics

Starting with the host, that of England, uniforms are provided by the brand Adidas, who in turn commissioned the design to one of the most important designers today: Stella McCartney. The daughter of Sir Paul was inspired by the design of the flag of his country Union Jack, although he earned some criticism by changing the colors. While the colors blue, red and white of the flag are all represented in the uniform design of the flag is designed in various shades of blue and white. The uniforms have already been unveiled at the Tower of London, where those who wore the pieces were not models, but the real Olympic athletes.

For USA Team, it will be Ralph Lauren, as in the 2008 Beijing Olympics, who is responsible for the design of the dress of their athletes. Although no uniforms were finished, they released the sketches that follow the same lines as the previous standard, although it seeks to add an extra note of sophistication and vintage inspiration. As in the case of the British, the idea is to represent patriotism through uniforms that highlight the red and blue on white, with the country’s flag on the front, besides the famous polo logo.

Fashion and sports together in the 2012 Olympics

Fashion and sports together in the 2012 Olympics

Italy is undoubtedly one of the countries most likely to win the gold medal for the best uniform for the occasion was Giorgio Armani who designed the uniforms, consisting of 50 items for each athlete. The peculiarity of Italy is that although the Italian flag is green, white and red, his teams always wore blue, and actually knows his selection as the Squadra Azzurra. Armani decided to continue this tradition by creating a minimalist collection in white and navy, but not to get out of the patriotic move, decided to include the Italian National Anthem inside jackets, embroidered in gold and a heart. Moreover, in the back of the neck of clothing can also read part of the hymn. Moreover, Prada was chosen to make uniforms sailing team and has shown the sketches.

Professional writer with more than 7 years of experience. Amelia has worked as a content creator and editor on different web pages. She has been coordinator and content manager in various editorial teams. She also has extensive experience in SEO and digital marketing.